3 Tips for using Social Media for Competitive Intelligence
In my first job out of college, I had a really unpleasant task every Monday morning. See, I worked at a large regional bank and every Monday morning I had to call a dozen other banks and get all their rates. Saving, checking, loans, mortgage. There was no way to disguise who I was. After about 10 minutes on the phone, the teller was pretty annoyed with me. After 15 minutes, he was ready to hang up on me.
“Wait!” I'd cry. “How about a 30-year fixed mortgage on a…”
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Back then, monitoring the competition was tough. Today, thanks to the ever growing world of social media, it's a whole lot easier to find information about your competition. Here are a few simple tips to get started:




